Ensuring On-Time Delivery for a UK Client in the Stage Equipment Industry

Client Background

Our client, a UK-based stage equipment supplier, specializes in providing solutions for large-scale concerts and events. Timely delivery is critical for their business, as any delay could cause event postponements and significant financial losses. The client previously suffered from unreliable suppliers, resulting in multiple complaints and reputational damage.
The customs process is so complicated. After Brexit, the UK rolled out the new Border Target Operating Model (BTOM). It did promote digital customs clearance, but small and medium-sized enterprises are still stuck with issues like fussy data declaration and complex tariff calculations. For example, low-value parcels (less than £135) can apply for simplified bulk declarations, but they gotta register in advance and meet the compliance requirements.

Needs & Challenges

Unstable delivery performance: On-time delivery rate was below 85%, disrupting project timelines.

Lack of safety stock: No buffer inventory to handle urgent or last-minute orders.

Inefficient logistics: Long international shipping lead times without proactive planning increased the risk of delays.

Our Solution

In early 2024, we designed a delivery assurance program tailored for this client:

Optimized production scheduling: Reserved production capacity to avoid conflicts with other orders.

Safety stock setup: Established a fixed safety stock for frequently ordered items to handle unexpected demand.

Accelerated logistics: Combined sea and air freight while preparing customs documents in advance to ensure smooth transportation.

Results

On-time delivery significantly improved: From 85% to 99.5%.

Higher customer satisfaction: Zero delays in the client’s major music festival projects in 2024.

Business expansion: Order value increased by 28% year-on-year, and a 3-year long-term supply agreement was signed.

Today, we continue to support the client with production planning and inventory management to guarantee reliable supply, even during peak project periods.